What is Staging?

Staging is the concept and process of preparing a home for sale, keeping in mind that, “The way you live in your home and the way you sell your home are two different things.” — Barb Schwarz

Staging is a process of cleaning, organizing, rearranging, updating and preparing your home for sale.

Staging places a home in its best showcase condition allowing for the best possible price in the shortest amount of time.

Staging changes a home back into a product with its benefits highlighted allowing buyers to
“ Mentally move in.”

When you get ready to place your home on the market for sale it becomes a product. Similar to a product on
the shelf at your local store, the product has features and benefits as well as pluses and minuses, and
competition. To compete with the competition in the marketplace you must be priced right and look better than
the other products. Your home is no different, it is one of many homes for sale and you must present it, to the
buyers, in the best possible light.

Staging is the process of preparing any home for sale, regardless of price or location. Using a proven,
professional set of guidelines your house is reviewed for compliance with preset standards, and any necessary
modifications are made. Once your house meets these criteria, a Staged Home Certificate will be issued
and your home will be registered as a Staged Home. This entitles your home to a special marketing program
developed to promote those homes which have been designated as Staged Homes.

This unique system has proven to help sell homes faster and/or for more money. Real estate agents will have
great confidence in showing your home to potential buyers because they know it is Staged and ready to be sold.